1,366 leads across 223 ad sets
1,366 leads at $13.88 on $18,954 of spend, across 223 ad sets, in one of the most heavily restricted categories on Meta.
Spent
$18,954
Leads
1,366
Cost per lead
$13.88
Clicks
15,231
Ad sets
223
Pulled from Meta Ads Manager on 4 August 2026, full account history. The client is unnamed by our choice: this is a regulated category and the engagement ended when Quebec changed how these services may be marketed, not on performance.
The receipts
Full sizeStack used
The challenge
Debt relief is restricted on Meta and the audience is people under financial pressure, which means most targeting is either blocked, too broad to be useful, or too expensive to sustain. Finding the pockets that actually converted was the entire job.
The solution
We ran an unusually wide test programme: 223 ad sets over the life of the account, combining interest angles with geographic radius testing, each judged on cost per lead and cut early when it missed. Click cost held at $1.24 with a 2.31% click-through rate across 15,231 clicks.
The results
1,366 leads at $13.88, with the strongest ad sets landing between $11.14 and $11.33 and the single biggest producing 288 leads on its own. The engagement ended when Quebec changed the rules governing how these services can be sold, not because the ads stopped working.
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