Case Studies
Let the numbers speak.
Real clients. Real campaigns. Real results.
Across the whole book
Ad spend managed
$2.5M+
Leads generated
45,000+
Impressions served
180M+
Brands advertised
110+
Aggregate across 110+ client ad accounts, pulled from the Meta Marketing API on 27 June 2026 and counted account by account. Every figure is rounded down, and former clients are counted only for the period we actually managed them. Roughly 30 closed accounts return no data, so the real totals are higher.
13 orders in month one. 11,720 since.
Zardo Cards · Client since March 2024 · still running
They came to us in March 2024 with almost nothing running on paid. We built the account from the ground up, then spent two and a half years scaling it with them month over month. We still run it.
ROAS
16.83x
Generated
$7.54M
Orders
11,720
Ad spend
$448K
Pulled from Meta Ads Manager on 3 August 2026, lifetime view. Revenue and ROAS are Meta last click attribution. An independent Triple Whale pull over March to July 2026 puts blended return at 9.46x.
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Every dollar in came back as $7.50
Curated By Muse · February 2025 to November 2025 · handed off
We scaled their Meta account through 2025 and taught their team to run it themselves. That was the point, so the engagement ended when they outgrew needing us. The account has kept compounding on the structure we built.
ROAS
7.5x
Generated
$413K
Orders
3,291
Ad spend
$55K
The figures above cover the two scaling pushes we ran in 2025. The account total is larger because their team kept running it on the structure we built and trained them on. Meta last click attribution, pulled 3 August 2026.
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Month one in business. $99,638 collected.
Sauve Mon Toit · Client since June 2026 · still running
July 2026 was their first full month as a business and their first full month of ads at the same time. We spent $9,763 and their CRM banked $99,638 from 41 closed deals, every one of them tagged Facebook Ads.
Cash collected
$99,638
Deals closed
41
Leads
347
Cost per lead
$28.14
Ad spend and leads from Meta Ads Manager. The revenue figure is cash their CRM records as collected, not anything Meta attributed: 41 won deals, every one tagged Facebook Ads. Both pulled 3 August 2026.
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$4.3M collected in six months
Groupe AVO · Client since August 2025 · still running
We have run acquisition for them across Meta and Google since 2025. Through the first half of 2026 they collected $4.32M against $373K of ad spend, and their biggest month alone came in over a million.
Cash collected
$4.32M
Leads
6,841
Cost per lead
$54.55
Spent
$373K
Figures from the client's own weekly tracking sheet, covering 29 December 2025 to 2 August 2026. The revenue is cash they collected, which is why there is no ROAS: their sale closes on the phone and on the roof, so Meta reports $0. Their March total of $1,048,782.08 is the same figure their owner stated on a recorded call.
View case studyLeads at $11.74 in forex
A US and Canada trading education company · September 2023 to October 2023 · handed off
Forex is one of the most expensive and most restricted verticals on Meta. We tested 31 ad sets against it and bought 399 leads at $11.74 each on under $5K of spend.
Cost per lead
$11.74
Leads
399
Spent
$4,685
Ad sets
31
Pulled from Meta Ads Manager on 4 August 2026, full account history. The client is unnamed at their stage of business, not because of the numbers. Engagement ran September to October 2023.
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Full sizeWe had to turn the ads off
Vincent Harel · Closed at the client’s request
624 leads at $3.56 each, the cheapest we have ever bought. It worked well enough that he could not process the applicants fast enough, so we switched it off.
Cost per lead
$3.56
Leads
624
Spent
$2,224
Clicks
4,514
Pulled from Meta Ads Manager on 4 August 2026, full account history across three campaigns. Vincent recorded a video testimonial for us. The engagement is closed.
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Full size1,366 leads across 223 ad sets
A Quebec debt-relief service · Multi-year run · ended when the rules changed
A regulated category, a distressed audience, and no room for a wrong lead. We built 223 ad sets to find the angles that worked and brought leads in at $13.88 over a multi-year run.
Cost per lead
$13.88
Leads
1,366
Spent
$18,954
Ad sets
223
Pulled from Meta Ads Manager on 4 August 2026, full account history. The client is unnamed by our choice: this is a regulated category and the engagement ended when Quebec changed how these services may be marketed, not on performance.
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Full size1,708 conversations at $5.75
A Quebec scalp micropigmentation clinic · Multi-year run · closed
A single-clinic local service in a niche most people have never heard of. We ran messaging campaigns instead of plain lead forms and started 1,708 conversations at $5.75 each, plus 751 form leads at $13.09.
Cost per convo
$5.75
DM conversations
1,708
Leads
751
Cost per lead
$13.09
Pulled from Meta Ads Manager on 4 August 2026, full account history. These are demand-generation figures: conversations started and leads delivered, at cost. We make no revenue claim here, because what happens after the lead lands sits with the client's sales process, not with us. Client unnamed.
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