We had to turn the ads off
624 leads at $3.56 on $2,224 of spend. The campaign was stopped because the lead volume outran what the client could handle.
Spent
$2,224
Leads
624
Cost per lead
$3.56
Clicks
4,514
Pulled from Meta Ads Manager on 4 August 2026, full account history across three campaigns. Vincent recorded a video testimonial for us. The engagement is closed.
The receipts
Full sizeStack used
The challenge
A small budget, a Quebec-only audience, and an offer that lives or dies on cost per applicant. There was no room to buy reach; the whole thing had to come from finding the cheap pockets of attention.
The solution
31 ad sets across three campaigns, each testing a distinct interest angle inside Quebec, judged on cost per lead and killed fast when they missed. Click cost came in at 49 cents with a 2.87% click-through rate, which is what made the lead price possible.
The results
624 leads at $3.56, with the best ad sets between $2.80 and $2.94. We stopped the campaign at the client's request because he was overloaded with applicants. That is the only reason it ended.
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