$4.3M collected in six months
Home services at scale: 6,841 leads at $54.55 across Meta and Google, 630 closed deals, and $4.32M of cash collected in the first half of 2026 alone.
Cash collected
$4.32M
Deals closed
630
Spent
$373K
Leads
6,841
Cost per lead
$54.55
Cost per deal
$592
Figures from the client's own weekly tracking sheet, covering 29 December 2025 to 2 August 2026. The revenue is cash they collected, which is why there is no ROAS: their sale closes on the phone and on the roof, so Meta reports $0. Their March total of $1,048,782.08 is the same figure their owner stated on a recorded call.
Stack used
The challenge
Volume was never the hard part. Running a lead engine that a sales floor can actually absorb is. They needed a predictable number of qualified calls every week, at a cost per install the business could carry, across two ad platforms and two service lines.
The solution
We run Meta and Google together against one weekly target, tracked lead by lead through to booking, close and install so budget follows the calls that actually turn into roofs and tanks. Automations and AI agents move the lead from form fill to booked call without anyone retyping it, and the whole thing reports weekly against a cost per install ceiling the client set.
The results
6,841 leads at $54.55 blended across both platforms, 630 closed deals and 428 installs. Cash collected ran $324,606 in January, $579,369 in February, $1,048,782 in March, $663,663 in April, $600,524 in May and $1,101,128 in June: $4.32M in six months on $373K of ad spend.
What they said
“$1,048,782.08 in installations for GROUPE AVO INC in the month of March.”
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