Leads at $11.74 in forex
A trading education company in one of Meta's hardest categories: 399 leads at $11.74 on $4,685 of spend.
Spent
$4,685
Leads
399
Cost per lead
$11.74
Ad sets
31
Pulled from Meta Ads Manager on 4 August 2026, full account history. The client is unnamed at their stage of business, not because of the numbers. Engagement ran September to October 2023.
The receipts
Full sizeStack used
The challenge
Financial services is the category Meta polices hardest. Ad accounts get restricted, creatives get rejected, and the audiences everyone chases are the most expensive on the platform. They needed lead volume without tripping any of it.
The solution
We went wide instead of deep: 31 ad sets across separate interest angles, each one small enough to fail cheaply, with the winners identified on cost per lead rather than on clicks. Compliant creative and lead forms kept the account clean the whole way through.
The results
399 leads at $11.74 on $4,685 of spend, with the best ad sets landing between $8.53 and $10.22. The engagement was short by design and closed in October 2023.
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