1,708 conversations at $5.75
1,708 messaging conversations at $5.75 and 751 leads at $13.09 on $9,829 of spend, for a single-location clinic in a narrow niche.
Spent
$9,829
Leads
751
Cost per lead
$13.09
Ad sets
50
DM conversations
1,708
Cost per convo
$5.75
Pulled from Meta Ads Manager on 4 August 2026, full account history. These are demand-generation figures: conversations started and leads delivered, at cost. We make no revenue claim here, because what happens after the lead lands sits with the client's sales process, not with us. Client unnamed.
The receipts
Full sizeStack used
The challenge
One clinic, one city, and a service most of the market cannot name. There is no large intent pool to buy: demand has to be created by explaining the procedure to people who do not yet know it exists, at a price a single location can carry.
The solution
We led with messaging campaigns rather than forms, so a prospect could ask their questions before committing to anything, and paired them with a geographic radius ladder around the clinic to keep the audience close enough to actually show up. 50 ad sets across broad, interest and lookalike builds, with an automated follow-up agent picking up new conversations quickly.
The results
1,708 conversations started at $5.75 each and 751 form leads at $13.09, on $9,829 of spend. The best ad sets brought conversations in at $3.19 and $3.44. These are demand-generation numbers: we delivered the conversations at cost, and what happened after that sat with the clinic.
Ready to be next?
We accept 5 new brands per quarter.
ApplyMore case studies