Month one in business. $99,638 collected.
A roofing company launched from zero. In their first full month of advertising, $9,763 of ad spend turned into $99,638 of collected cash.
Cash collected
$99,638
Deals closed
41
Spent
$9,763
Leads
347
Cost per lead
$28.14
Cost per deal
$238
Ad spend and leads from Meta Ads Manager. The revenue figure is cash their CRM records as collected, not anything Meta attributed: 41 won deals, every one tagged Facebook Ads. Both pulled 3 August 2026.
The receipts
Stack used
The challenge
A brand new company. No brand, no offer on paper, no creative, no CRM, no lead flow, and no track record to point at. Everything a roofing business needs to sell had to exist before a single ad could run.
The solution
We built the brand and the offer, produced the creative, then ran a video and before-and-after static test across broad and interest audiences in the Estrie region. Leads land in a CRM wired to track source, so every dollar collected can be traced back to the ad that produced it. 134 ads went out in the first month.
The results
347 leads at $28.14 each. 41 of them closed, for $99,638 of collected cash on $9,763 of ad spend, an average deal of $2,430 and a cost per closed deal of $238. That is 10 dollars back for every dollar in, in month one, measured in money banked rather than money attributed.
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